Hi, I'm Selah

You didn't fail. You were given a story that didn't paint the full picture.

I competed in NPC bikini shows on 1,250 calories a day and 90 minutes of cardio daily for the last 5 weeks of prep. On top of that, I was taking at least 21 credit hours at West Point, and had team commitments. It worked. I looked exactly the way I was training for. That was the problem. Underneath, I was building insulin resistance, high cortisol, and years of a binge-restrict cycle I couldn't explain. I gained over 30lbs after my shows, and was managing PCOS.
I later worked at Function Health alongside Dr. Mark Hyman, and finally understood what I wish someone had told me at 20: calories were never the real variable. Hormones were.

Today I'm the same weight I was on stage, and aligned with my body. I've restored my hunger signals (just one of many hormones we work on), improved my metabolism, and i'm no longer at war with my own body. This program is what I built from everything I learned getting here.

The Program

What's Coming

An 8-week metabolic health reset for anyone tired of being told it's just discipline. We go past the meal plan and into why your body is holding on: insulin resistance, blood sugar, and the hormonal signals most programs never mention. Then we build a plan that fits you: your training load, your goals, your body.This isn't one plan handed to everyone. You'll be matched to a track based on your biometrics and your goals, and the coaching is built around that. Not a generic program you're squeezed into.Join the list for weekly newsletters, and to get details before we open up enrollment.

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Here's a part of what you'll learn more about:

Why Your Metabolism is Stuck

6.8%.Only 6.8% of American adults are in optimal cardiometabolic health.[1] Not "thin." Not "at their goal weight." Blood sugar, blood pressure, cholesterol, waist circumference, and body composition all in healthy range, with no medication influencing the numbers.That’s fewer than 1 in 14 people. Among adults over 65, it's 0.4%.[1]The study tracked over 55,000 people over two decades. Metabolic health didn't hold steady during that time. It got just got worse.[1]What does it mean for the other 93% of American adults? The rest are carrying at least two markers of metabolic dysfunction right now. Most of them don't know it. Most of them have sat in a doctor's office recently, and been told they're fine.
Here’s the scale of it
43% of adults worldwide, around 2.5 billion people, are overweight or living with obesity.[2]
589 million adults have diabetes. Within that population, 252 million of them (43%), are undiagnosed. In other words, they have no idea. [3]
Another 635 million have impaired glucose tolerance. 488 million more have impaired fasting glucose. Call it the runway before the disease officially lands.[3]
Metabolic liver disease now affects roughly 38% of adults on earth. It's the most common chronic liver disease in human history, and it's projected to pass 55% by 2040. Contrary to what it used to be, and alcohol isn't the cause, which surprises most people.[4]
Diabetes alone cost the world over $1 trillion in healthcare spending in 2024. That number is up 338% in seventeen years.[3]These aren't the numbers you get from a species with a discipline problem.You don't get to 2.5 billion people through individual failures of willpower. Something changed in the environment, and it changed fast enough that we can point to a date.
It started in 1977
That year, the US Senate published Dietary Goals for the United States. It told Americans to cut fat from about 40% of calories down to 30%. You’ve probably heard some of these before:
- cut saturated fat
- too much red meat is harmful
- keep cholesterol to roughly one egg's worth a day
- push carbohydrate intake up to 55 to 60% of total calories.[5]The report was largely written by a junior staffer with no training in nutritional science.[6]And people pushed back at the time. George Mann, deputy director of the Framingham Study (still the most important cardiovascular research project in American history), called the theory behind it "the greatest scientific deception of this century."[7] The National Academy of Sciences warned that the evidence wasn't conclusive and that a radical, long-term change to the national diet carried real potential for harm.[8] They were overruled (for political and institutional reasons, not nutritional ones), and the guidelines went out anyway.US obesity had sat flat around 15% through the 1960s and 70s. It starts climbing almost exactly when the guidelines land, and it never levels off. Diabetes follows about twenty years later, tracing the same curve.[9]
Somebody finally checked the evidence. There wasn't any.
Nearly forty years went by before anyone went back and audited whether the original advice had ever been justified.Dr Zoë Harcombe reassessed the original advice as her doctoral thesis. She pulled together every randomised controlled trial that had actually been available to the US and UK committees at the moment they wrote the guidance.Six trials existed. 2,467 men, total. There was no difference in all-cause mortality. There was no significant difference in heart disease deaths either. The diets lowered cholesterol numbers, and that change did nothing for whether people lived or died. [10]She reran the analysis using everything published up to 2016, to check whether history had at least vindicated the advice after the fact.It hadn't.The entire global food supply was restructured around six trials in a couple thousand men that showed nothing at all.
What the food industry did with these changes
If you take fat out of food, it tastes like cardboard. Fat is what carries flavor. So to make low-fat products sell, manufacturers had to put something else in to replace it: sugar, refined starch, industrial seed oils.That wasn't a side effect. It was a whole new product category, invented by a policy document. Low-fat yogurt, snack bars, breakfast cereal with a heart-healthy checkmark on the box: all of it exists because of what the government told people to eat.Today, ultra-processed food makes up around 53% of the calories American adults eat, and roughly 62% of what American kids eat. For children between 6 and 11, it's almost two-thirds.[11]And that food isn't coming from thousands of small producers. Ten corporations control the overwhelming majority of it.[12] These aren't neutral parties feeding a hungry population. They employ food scientists whose actual job is to engineer something you'll find hard to stop eating.Meanwhile the fat itself also got quietly swapped out. Over the last century, US seed and vegetable oil consumption rose roughly by 3600%, while animal fat consumption fell by about 74%.[13] To put that into context, if Americans consumed 1 pound of seed oil per person in 1900, they consumed 36 pounds per person by 2000.That swap now shows up inside people. Linoleic acid, the dominant fat in seed oils, made up around 9 to 10% of the fat in American body tissue in the early 1960s. By the mid-2000s it was over 20%.[14]The fat in your own body isn't what your grandmother's was. It got reformulated within a single lifetime, and nobody asked anyone's permission.
And then you go to the doctor
Here's what happens when someone shaped by all of that walks into a fifteen-minute appointment.What happens as a result is a prescription cascade.The patient gains weight. He develops sleep apnea, so now there's a CPAP machine. His blood sugar climbs, so he starts metformin. It keeps climbing, so they add glipizide, then Januvia. Still climbing, so he starts taking insulin. Insulin causes weight gain, so he puts on another twenty pounds, which makes the underlying problem worse. Now he's formally diabetic, so the guidelines call for a statin, a baby aspirin, an ACE inhibitor. He's in pain, so they issue ibuprofen. The ibuprofen wrecks his stomach, so he gets prescribed Nexium. He can't sleep, so now he takes Ambien. He's depressed, so he takes Lexapro. His legs swell, so he takes Lasix, plus potassium to replace what the Lasix flushed out.Final tally: eighteen medications, with more supplements, and potentially a wheelchair. [15]Not one of those prescriptions was irrational. Each was a reasonable response to the symptom in front of the doctor at that moment. Add them all up and you get a man medicated further and further away from health, one correct decision at a time.Polypharmacy, defined as five or more daily medications, affects around 36% of US adults. People aged 65 to 69 fill an average of fourteen prescriptions a year. By 80 to 84, it's eighteen.[16]One more detail worth sitting with: FDA-approved diabetes drugs only have to prove they lower blood glucose. They don't have to prove they prevent complications or extend anyone's life.[17]The number on the chart goes down. That's the product being sold.
What almost nobody tells you
Here's the strange part about that whole list: obesity, type 2 diabetes, fatty liver, high blood pressure, high triglycerides.They get treated as five separate diseases, handled by five different specialists, each with its own prescription pad.They're not five diseases. They share a single upstream driver, and it isn't calories, and it isn't willpower, and it’s almost certainly not something your last set of bloodwork actually measured. The standard panel doesn't test for it.Once you know how to look for it, it changes how you see all of this. It's the part almost nobody gets told.
The thing worth sitting with
You were handed dietary advice with no real evidence behind it. That advice turned into a food supply, built by ten companies with a direct financial interest in your appetite. The fat in your own cells got reformulated by an industrial shift nobody asked your opinion on. And when the entirely predictable result showed up in your bloodwork, you got a prescription for the symptom and a note to eat less and move more.Then you were told the failure was yours.93% of adults are metabolically unwell. That isn't 93% of people losing their willpower, all at the same time.We weren't built to be this sick.Which is, in a strange way, good news. It means there's nothing broken about you specifically. Your body is doing exactly what it was built to do, responding to a world that got rebuilt around it without asking.Change the inputs, and the body changes back.
Want to know if you're one of the 93%, or the 6.8%?

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